See Think Wonder 思考挑戰賽

Real Case Challenge
Challenge Brief

In the Real Case Challenge, participants will apply the knowledge they gained during the qualification challenge to real-world situations. They will work on challenges provided by partnering companies, utilizing their See, Think, Wonder abilities to develop innovative proposals. By leveraging their innovation and practical skills, they will address real-world problems.
2024｜Real Case Challenge

7-ELEVEN
Design a Sustainable Education Program for Elementary School Students: Cultivate sustainable consumption awareness in the new generation, encouraging them to adopt sustainable consumption behaviors.

O'right
How can we improve user perception and favorability towards recycled products in the final stage of the circular economy?

鮮乳坊 Bettermilk
Which sales channels care about sustainable values, and how can we collaborate with them to showcase these values?
2023｜Real Case Challenge

*Note: The materials are in Chinese.

IKEA
Propose a plan that leverages IKEA's characteristics to implement the circular economy.

Simulation

7-ELEVEN
Which sales channels care about sustainable values, and how can we collaborate with them to showcase these values?

Simulation
Rubrics

See｜Detailed Observation
The "observations" must be based on specific details that “can be pointed out in the image.”
The observations must be highly relevant to the issue at hand and contribute to the development of solutions.
A significant amount of valuable information is observed, including details that may not be immediately apparent to others.

Think｜Logical Inference
Clearly indicate how one's "interpretation" is derived from specific observations.
Demonstrate a clear logical relationship between "new observations + existing knowledge" and the resulting "inference.”

Think｜Critical Thinking and Verification
Maintain a critical attitude towards one's own inferences, clearly identifying their shortcomings and recognizing areas that require further verification.
Demonstrate an understanding of how to verify the aspects of the inference that need verification.

Wonder｜Well-Grounded Proposals
Explicitly state the specific "observations" and "inferences" that led to a particular proposal. The underlying logical argument should be clear, understandable, and coherent.
Be able to distill the essence of a phenomenon or accurately grasp the fundamental issues of a research problem based on observations. Consider how to achieve the same goal or function in a novel way.
Proposals should consider multiple perspectives, including the interests of various stakeholders, the short-, medium-, and long-term impacts, potential side effects, and the balance between inputs and outputs.